We start with your message and end up with powerful material to help you win market share, beat competitors, and attract and retain customers. As experienced writers and communicators, we know the power of words to influence. And we know how to target specific audiences.
Our team can handle all your communications needs. As a company, we have a personal interest in financial, technology and healthcare brands. We handle all types of corporate materials: white papers, case studies, multimedia web sites, electronic and print newsletters, PowerPoint business presentations, opinion articles, press releases, complete magazines, annual reports and even ghost-written books.
Financial Services
The Financial Services market is where it all started for IAB Media. Our founders are veteran financial journalists from media organizations such as Bloomberg and CBS MarketWatch. In addition, they have written several investment books.
At IAB Custom Media, everything we produce is compliance reviewed by members of our team with regulatory backgrounds and securities licenses.
Whether you want to create an online newsletter, write a white paper about an emerging new asset class or personal finance topic, develop a tutorial for sales staff or customers, conduct a survey or produce an annual report, IAB Custom Media has the experience and skills to help. Our unique mix of marketing, editorial, financial and graphic expertise gives us an edge over other communications firms. We provide you with only veteran journalists, communication professionals and designers.
- White Papers: We work with you on every step, from drafting the outline, interviewing experts and creating graphics to writing and editing the final powerful paper.
- Magazines: Our custom publishing team matches financial and editorial expertise with design excellence. We have launched, designed, edited and produced national magazines as well as small-circulation journals. We work directly with your team and can manage any custom publishing project from beginning to end, including relationship management with printers and advertisers.
- Customer Leverage Programs: We help companies shine through valuable customer testimonials. We will mine corporate databases and qualify customer stories, interview customers, write case studies and secure media placements.
- Custom Research: We conduct capital markets research, consumer or market surveys, and execute competitive intelligence analysis for our clients. Try our competitive intelligence news briefs!
- Newsletters: Whether you want to reach out to current or potential customers, or simply communicate with employees or vendors, tap into the power of newsletters. In print or online, IAB Media creates newsletters that will engage your audience - and they won't end up in the recycling bin. We can also manage databases for print and online distribution.
Writing samples in a few of our areas of expertise:
Technology Practice
IAB Custom Media provides exceptional writing, marketing, research and graphics capabilities for and about information technology companies. In a tight market, dynamic technology and telecommunications brands find our products and services create competitive advantage, build thought leadership and increase brand awareness.
IAB Media can help you document technical knowledge, draft white papers, utilize customer success stories or create press releases and product data sheets. Our mix of marketing, editorial, technology and graphic expertise gives us an edge over other communications firms. For starters, only veteran journalists, communication professionals and designers work on our client accounts.
- White Papers: We can handle everything from drafting the outline, interviewing engineers and experts, and creating the graphics to writing and editing the final powerful paper.
- Newsletter and Magazine Production: Whether you're reaching out to current or potential customers, or communicating with employees or vendors, we can help you tap into the power of newsletters. In print or online, IAB Media creates newsletters and full-color magazines that will engage your audience rather than ending up in the recycling bin. We can also help you manage databases for print and online distribution.
- Editorial Services: Our resident writers and editors will be your extra set of eyes to review internal documents and provide valuable feedback. We can edit by the project, or on retainer to provide ALL editing and writing work (including editing presentations and internal documents, press release production, drafting of opinion pieces or presentations for senior executives, and editing and ghostwriting of entire books).
- Strategic Communications: Our strategic public relations and marketing campaigns deliver competitive advantage for companies that use the Internet and technology as a critical element of business success.
- Customer Success Programs: We help companies shine through valuable customer testimonials. We're experts at mining corporate databases and qualifying customer stories, interviewing customers, writing customer success stories and securing media placements.
- Custom Research: We conduct primary research, consumer or market surveys and competitive intelligence analysis for our clients. Try our competitive intelligence news briefs, which are customized to find clients or competitors and answer the questions you're most interested in.
- Integrated Marketing Program: Looking to change your existing print advertising campaign? Are you ready to change your product literature or upgrade your Web site? We can help.
Click on the links below to view samples of our technology writing and custom publishing:
Healthcare and Biotechnology Practice
At IAB Custom Media, we pay close attention to emerging trends in the healthcare and life sciences sectors. We work with pharmaceutical companies, insurance firms, managed care and major healthcare providers such as hospitals, Medicare plans, physician groups and integrated delivery systems, as well as biotechnology firms, durable medical equipment suppliers and others. We know your industry, and know how to make your business work.
We consider our commitment to excellence, our devotion to our clients' business objectives and our attention to detail integral parts of our service. It is our belief that the best way to provide healthcare and biotech companies with exemplary service is to be their business partner. Our healthcare and biotech writers and editors are specialists in their fields. Everything we produced is edited by both subject-matter and marketing experts, meticulously reviewed by our proofreaders, and compliance reviewed for regulatory issues. Personalized service is a key. Whether you're looking to attract new clients, raise capital, or connect with partner organizations, our stable of experienced healthcare and life sciences writers, designers and communication professionals can help.
- White Papers and Case Studies: In healthcare, establishing thought leadership is key, and white papers and case studies are an excellent way to accomplish that. We work with you on every step, from drafting the outline, interviewing clients and experts, and creating graphics to writing and editing the final powerful paper.
- Strategic Communications: Our strategic public relations and marketing campaigns deliver competitive advantage for companies. Because we are former journalists, we can help you get your message out through the media. We can also provide effective direct-to-consumer campaigns.
- Customer Leverage Program: We help companies shine through valuable customer testimonials. We will mine corporate databases and qualify customer stories, interview customers, write case studies and secure media placements.
- Newsletter Production: If you want to reach out to current or potential customers, or simply communicate with employees or vendors, tap into the power of newsletters. In print or online, IAB Media creates newsletters that will engage your audience - and they won't end up in the recycling bin. We can also manage databases for print and online distribution.
- Integrated Marketing Program: Looking to change your existing print advertising campaign? Are you ready to change your product literature or upgrade your Web site? We can help.
- Investor Relations Material: Looking to raise new capital or reach out to existing investors? Well-written, top-quality investor presentations and marketing collateral can make the difference between success and failure.
Samples of our work:
UHP Healthcare Membership Kit
Cisco Health Care Technology Case Study
IQ Magazine White Paper: Automating Health Care