Blue Iguana is a fast-moving startup company based in Mountain View, Calif., whose core product, Active Product Management System software, is targeted at Global 2000 companies. Like many good startup companies, Blue Iguana's product sold itself once clients got a look at it. The problem was getting in the door. CEO Alan Lattanner wanted something to show to potential clients that captured the essence of the Blue Iguana product and reinforced the brand. But the local marketing firms he shopped it to didn't have enough domain expertise to tell the Blue Iguana story.
IAB's team of technology writers, designers and marketing experts sat down with Blue Iguana to learn more about the company and its products, and then came up with a plan for a full-color, four-page product brochure. Delivered in both pdf and print-ready format, the brochure captured the Blue Iguana message in professional and yet easy-to-understand language, and artfully gripped clients' attention using a combination of custom graphics and stock images.