Futuredex was a startup company that wanted to make a splash in the private equity world by launching its own national magazine. In the summer of 2003, the company signed a deal with Worth magazine to piggyback on their readership. But Futuredex had no editorial or publishing expertise, so they turned to IAB Media. With just two weeks before the first issue was due to press, IAB was hired to custom publish the new magazine.
IAB Custom Media quickly assembled a top team of writers, editors and designers, many with direct experience covering private equity and technology. The team met the seemingly impossible deadline, and the first issue received rave reviews from the 350,000 Worth readers who received it in the same polybag. Through subsequent issues, IAB's team continued to plan, edit, write, design and produce Futuredex Magazine as it doubled and then tripled its pages, working closely along the way with Futuredex staff and outside experts.